EstrelaBet, which is increasingly emerging in the sports betting sector in Brazil, not only for its sponsorships for football clubs across the country, but also for its agile, secure platform and always with activations to promote the best possible experience for its customers, participated in Afiliados Brasil with the aim of getting even closer to the affiliation channel.
Fellipe Fraga, director of operations at the company, commented that “the participation of EstrelaBet in Afiliados Brasil was very positive. Last year we decided to participate in the event, as affiliate marketing is one of the tools we adopted in the development of Estrela. We saw that it would be important to introduce affiliates across the country, as well as the entire network of connections that travels through this branch, that iGaming is an important investment and affiliation option.”
According to the executive, at the event the company closed new partnerships, both with affiliates and affiliate networks. “Some of them already knew the affiliation modality, others will have their first experience with us. These are partnerships that have different dynamics, which involve actors who promote the products through traditional channels and digital marketing tools, but also partners who work with the so-called tipsters, usually using groups for tips for both sportsbook and slots and casino,” said Fraga.
“We have been looking for this form of affiliation because one of our pillars is, precisely, affiliation marketing. EstrelaBet is a dynamic company, which operates on several fronts of disclosure, but this one in particular has the direction of our CEO, João Gercozzi, who is one of the biggest names in digital marketing in Brazil,” he added.
EstrelaBet was present at the event, led by Fellipe Fraga and made up of Douglas Melo (marketing manager), Júlia Franco (affiliate experience), Carlos Andrade (commercial supervisor) and Lucas Cuattrin (commercial manager).
Source: GMB
