This was announced by the Reds and the sports betting provider after Liverpool FC successfully reached the Champions League final, taking place on May 28 in Paris.
With its commitment to Liverpool FC, Interwetten underlines its ambition to deliver emotional brand experiences and entertainment opportunities for football fans.
Liverpool FC joins an exciting list of Interwetten partners, expanding on existing regional relationships with the National Hockey League, the European Darts Tour and the sponsorships in winter sports with the German Ski Federation and the Austrian Ski Federation.
Utilising a range of partnership assets, including offline promotions and content on LFC’s digital platforms in-market, Liverpool FC and Interwetten will develop a joint entertainment program that puts fans at the core of each activation.
Stefan Sulzbacher, Interwetten Speaker of the Board, commented: “As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC.”
Ben Latty, Liverpool FC Commercial Director, said: “We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences.”
Founded in Vienna in 1990 and based in Malta since 2005, Interwetten is a sports betting provider offering customers access to online entertainment in over 70 sports. The platform hosts products from more than 30 providers and includes over 1,200 games.
Source: GMB
