EstrelaBet and Club Athletico Paranaense signed this afternoon (10) a sponsorship contract in which the bookmaker starts stamping the noblest area of the Hurricane's (as it is known) uniform. As the club's master sponsor, the company will carry out several actions to engage the fans and increase its recognition in southern Brazil. The contract runs until the end of 2023.
The partnership with Athletico provides innovative properties such as deliveries in the live broadcasts of the Brasileirão and Paranaense championships on Furacão Live, the club's own streaming platform, where EstrelaBet will be able to create exclusive coupons for members.
From the beginning of the deal, Athletico fans who make a deposit to place their bets will be able to use the coupon “CAPMASTER”, special of the partnership, and will be entitled to a 200% bonus for the next deposit.
The partnership's debut was in the match against Fortaleza, for the Brasileirão, this Sunday (12), in which the score ended at 0 x 0.
EstrelaBet's brand will be stamped on the uniforms of Athletico's main team and also of the U-20 team. The agreement also provides for exposure at other athletic properties such as interview backdrops, stadium LED and big screens, field signs and activations on social media.
The debut of the partnership will be in the match against Fortaleza, for the Brasileirão, this Sunday, 12.
The first action took place at the end of this Friday morning, when a new star appeared next to the CAP logo on the facade of its stadium. It was the brand that symbolizes EstrelaBet. Afterwards, other actions were taken on social networks, including a video to announce the partnership.
Athletico's commercial, institutional relations and marketing director, Mauro Holzmann, praised the new sponsorship. “CAP is very proud to have EstrelaBet as its new master sponsor. Together, Estrela and CAP will make winning projects that will be appreciated by our fans and supporters!”, said Holzmann.
Fellipe Fraga, COO of EstrelaBet, says: “It is incredible to arrive at a club with such a solid project and such a differentiated vision in Brazilian football. EstrelaBet and Athletico speak the same language, the language of the future, of innovation, of paradigm disruption. It is a very different sponsorship project in Brazil and the reason we are with ‘Hurricane’ is the club's reception of our ideas. Our goal is to be a historic partnership for Athletico and for us.”
Rafael Zanette, Head of Sponsorship at EstrelaBet, commented: “We are immensely proud to have closed this partnership, in my opinion we are in one of the best football projects in Latin America. Athletico has always been a reference in sports management and innovation and we seek the best in the market, as EstrelaBet's DNA is very similar to the club. We are disruptive like the ‘Hurricane’ and we want to make big dreams come true.”
Zanette, also highlighted the partnership with LiveMode, which made the agreement possible and works with the club in its revenue generation lines: “Another important point is the participation of LiveMode, which is a reference in our scenario. The synergy of these three fronts will be a historic milestone for Brazilian sports marketing. We are here to make history and ‘Hurricane’ fans will benefit the most from all this.”
EstrelaBet is an entertainment company working with traditional sports betting, with fixed odds and several possibilities of guesses. The focus is to enhance for the customer, through betting on the site, all the experience he has during a football match.
The company sponsors several clubs in Brazil such as Botafogo, CRB, Remo, Resende, Villa Nova-MG, Portuguesa-SP, Internacional-RS, among others. It has more than 2600 ways to bet.
Source: GMB
