At the meeting with the clubs and federations of the Brasileirão SportingBet Série B, the President of CBF, Ednaldo Rodrigues, announced changes to the contract for the static advertising boards for the competition. The previous deal provided for a total amount of R$ 11 million (US$ 2.2m) to be passed on to the clubs. In the new agreement announced, the value jumps to a total of R$ 24 million (US$ 4.8m) this season. In 2023, the amount will be R$ 27 million (US$ 5.4m), increasing to R$ 30 million in 2024 (US$ 6m).
Adding the broadcast quotas and advertising displays, the total revenue of Series B for 2022 reached R$ 184 million (US$ 37m). This number considers the base quota of the competition, with the transfer of R$ 8 million (US$ 1.6m) through Rede Globo, and the agreement recently announced by the CBF on the static signs present in the stadiums of the twenty participating clubs.
In this segment that is little commented on, but very important in a leaner competition in financial terms, the total value of advertisements at the edge of the field rose from R$ 11 million (US$ 2.2m) to a total of R$24 million (US$ 4.8m) this year.
This is the first edition of a three-year contract, with a gradual increase. That is, each club will receive R$ 1.2 million (US$ 240k) in the current championship, with 11 rounds already completed. The nominal increase was 118%, considerable, with the money being transferred in six installments of R$ 200 thousand (US$ 40k).
Segundona's new sign contract comes at a time when sports betting companies such as Betnacional, Pixbet and Betano are profuse, in addition to SportingBet, which also signed a naming rights agreement with Série B until 2024 - in the case of Betnacional, it is the brand present in the shirts of Náutico, Santa and Sport.
In addition to this competition, boosted as of December 12, 2018 due to the enactment of federal law 13,756/18, releasing fixed-odds sports betting in Brazil, the appreciation of the Series B by the teams present is also important, especially with Vasco, Cruzeiro and Gremio.
This trio, by the way, is the exception in relation to the quotas of broadcast on TV, as the fixed budget agreement provides for the exchange for revenue obtained through pay-per-view – or one or the other. With above-average subscriber bases, the three have a projection above the R$8 million (US$ 1.6m) floor, hence the choice for floating revenue.
Revenue from advertising displays in Serie B (and transfer by club)
2021 – R$ 11 million (US$ 2.2m) - (R$ 550 thousand – US$ 110k)
2022 – R$ 24 million (US$ 4.8m) - (R$ 1.20 million – US$ 240k)
2023 – R$ 27 million (US$ 5.4m) - (R$ 1.35 million – US$ 270k)
2024 – R$ 30 million (US$ 6m) - (R$ 1.50 million – US$ 300k)
Almost 2 million in the audience of Bahia x Sport
On June 8, 2022, for the 11th round of Série B, Rede Globo aired Bahia 1 x 0 Sport for both Bahia and Pernambuco. The game led the ratings in leftover states. In the metropolitan region of Recife, the average was 22.5 points, which corresponds to 847 thousand viewers, with a peak of 25.2 points, or 946 thousand people. It was not officialy informed the precise number of the capital of Bahia, although the data reached 24.7 points, or 904 thousand simultaneous viewers.
The 20 clubs in Serie B 2022
Bahia (BA), Brusque (SC), Chapecoense (SC), CRB (AL), Criciúma (SC), Cruzeiro (MG), CSA (AL), Grêmio (RS), Guarani (SP), Ituano (SP), Londrina (PR), Náutico (PE), Novorizontino (SP), Operário (PR), Ponte Preta (SP), Sampaio Corrêa (MA), Sport (PE), Tombense (MG), Vasco (RJ) and Vila Nova ( GO).
Source: Cassiozirpoli.com.br
