“Operational Intelligence in Brazil” is the theme of the panel that will be held on June 28, at 4:20 pm, at Espaço Boulevard JK, in São Paulo, as part of the official program of the Brazilian iGaming Summit.
The panel will delve relevant discussions on how to structure gaming operations in a professional and scalable way, thinking about structure, technology, marketing, service. It will be presented by Natalia Nogues, André Vinícius de Alencar, partners at Control+F5, and by Vivian Lima, from Zest Eventos.
For André Vinicius de Alencar, participation in the event is extremely important, as he considers it the largest in the gaming market today in Brazil: “In addition to being connected to the market, we are in our locality, discussing the most relevant topics and exposing our knowledge for our customers, partners in our 'home',” he says.
“I believe that talking about ‘Operational intelligence in the Brazilian gaming market’ is to awaken the market to what really matters in a gaming operation. We look forward to sharing some of the knowledge we have and helping the market to understand that this is the time to professionalize its platforms and offer the best to the market,” he comments, because “today the market has understood that it is not about uploading a website, in Portuguese from Portugal or Spanish for the Brazilian market, but to think about the details of the market, get to know the public and mainly worry about the user experience within the platform.”
For Natalia Nogues, investor partner at Control+F5: “The closer we are to professionals and companies focused on iGaming, the more we will have opportunities to grow this market together and attract more B2C audiences to our surroundings. Bets increasingly need to gain space, show their serious work and dissemination, be increasingly accepted by society.”
Vivian Lima, from Zest Eventos, says that BiS is the biggest event in the gaming sector in Brazil, and she says this with the experience of those who have been in all the previous ones that have taken place in the country since 2016. “With the approximation of regulation, I see companies increasingly present in the national territory, not only with their brands exposed in large sponsorships, but also with the hiring of professionals who are attentive to the local market,” she says.
And regarding the panel, she adds: “For over 11 years, I have helped international companies do business in Brazil, through business fairs in various sectors of the economy. This will be a great opportunity to share this experience, success stories and tips.”
For Vivian, the Brazilian gaming market is growing and there is room for those who respect and adapt to Brazilian culture. In her words: “Many people think that knowledge of the language or the sector is enough, but it takes much more than that: knowing the consumer, how they behave in each of our regions and adapting strategies to differentiate themselves. After all, there can be several competitors, if your company really arouses the interest of your customer and delivers what they need, he will be your brand promoter.”
About the Brazilian iGaming Summit and Afiliados LATAM
São Paulo, the largest business hub in Latin America, will host the second edition of the Brazilian iGaming Summit on the 28th and 29th of June. It will be the time to meet again with industry partners and network in what promises to be the most exclusive event in the iGaming market, covering sports betting, casino games and lotteries.
In this second edition of BiS there is a novelty. The third day will be dedicated to Afiliados LATAM, the first event dedicated to the exchange of experiences in affiliation marketing and digital media in general, in addition to hundreds of affiliates to form an environment of perfect interaction with various market players.
The Brazilian iGaming Summit (BiS) will take place at Espaço Boulevard JK, in São Paulo, on June 28 and 29, and LATAM Affiliates, on the 30th. The event has a strategic partnership with Games Magazine Brasil, and will be attended of investors and entrepreneurs in the sports betting, communication, affiliates, lotteries and regulatory bodies.
For more information, visit the event’s official website.
For registrations, click here.
Source: GMB
