Salsa, a leading technology provider for the gaming sector in Latin America, will once again participate in the Brazilian iGaming Summit, presenting its solutions not only for the Brazilian market, but for the entire Latin America market. The company's Director of Marketing & Communication, Eliane Nunes, talks about the event and the current situation in the country.
GMB – What are your expectations on BiS 2022 and about your participation in the event?
Eliane Nunes – Last year, at the event's premiere, the entire Latin American market was there, so to speak, longing to meet. Business did not stop during the pandemic and of course they happened during the event, but we believe that this second edition will be even more conducive to closing partnerships.
What are your company's most important services and products to serve the Brazilian gaming market?
Salsa is a leading technology provider for the sector in Latin America, mainly because we have Brazil and all of LatAm in our DNA. One of our main products is Salsa Omni, our omnichannel platform, which is the heart of the iGaming operation, through which operators can manage their players and all the functionality of the operation, such as deposits, withdrawals, promotions, etc.
Another highlight of our portfolio is Salsa Gator, the game content aggregator that has the largest library of titles focused on the region. There are more than 70 partner providers and 5,000 games between slots, video bingos, live table games, virtual games, instant games, skill games, and much more. Not to mention Salsa Studio, an absolute specialist in localized game development and engagement champions.
How do you analyze Brazil's growth in the gaming segment and what are your expectations regarding the regulation of sports betting in the country?
The market has matured a lot, mainly since the end of 2018, when the law that approved sports betting in the country was published. Since then, the sector has been actively participating with the Ministry of Economy in the debate that will culminate in the choice of the regulatory model for Brazil, which now, in fact, has a deadline to happen. We trust that the first licenses will already be in force next year.
At what point do you see the local gaming market in general and its evolution from a political and regulatory point of view?
Since the adoption of the sports betting law, there was an expectation that it would have a direct impact on the maturity and objectivity of the debate on the regulatory framework for gaming, which was finally approved in the Chamber of Deputies and is awaiting deliberation by the Federal Senate. It is important to note that it was a "little push", a reminder of what a regulated market can do for the country's economy, but there are many people working for the cause for a long time and media such as GMB have always been giving voice to this debate. We've taken a big step and the visibility of brands linked to sports betting is a true demonstration of the size of this industry and the general benefit that regulation brings to society as a whole. Even so, many years of taboos have been undermined and therefore our expectation is that the Senate will vote on the landmark after this year's elections.
With the regulation of sports betting, does Salsa have plans to grow in Brazil and contribute even more to the local market?
Salsa has many plans for Brazil and Latin America, and we are already working on these plans, such as the development of a 100% certified native sports betting platform that we will launch later this year. We recently obtained our license from the MGA (Malta Gaming Authority) which will guarantee us even greater access in Europe and, of course, the possibility of bringing successful solutions to LatAm in other markets, but with our localization touch. In addition, we have a Salsa Studio expansion plan that will allow us to significantly increase our native game portfolio.
About the Brazilian iGaming Summit and Afiliados LATAM
Sao Paulo, the largest business hub in Latin America, will host the second edition of the Brazilian iGaming Summit on the 28th and 29th of June. It will be the time to meet again with industry partners and network in what promises to be the most exclusive event in the iGaming market, covering sports betting, casino games and lotteries.
In this second edition of BiS there is a novelty. The third day will be dedicated to Afiliados LATAM, the first event dedicated to the exchange of experiences in affiliation marketing and digital media in general, in addition to hundreds of affiliates to form an environment of perfect interaction with various market players.
The Brazilian iGaming Summit (BiS) will take place at Espaço Boulevard JK, in Sao Paulo, on June 28 and 29, and LATAM Affiliates, on the 30th. The event has a strategic partnership with Games Magazine Brasil, and will be attended of investors and entrepreneurs in the sports betting, communication, affiliates, lotteries and regulatory bodies.
For more information, visit the event’s official website.
For registrations, click here.
Source: GMB
