In the United Kingdom, Ireland and Australia, bet365 will serve as the exclusive source for odds on the leaderboard and player pages on PGATOUR.COM and on TOURCast, the TOUR’s award-winning platform that allows fans to follow every shot from each group with a 3D rendering of the golf course.
Bet365 will further activate the relationship by having a brand presence across PGA TOUR media properties including on Discovery platforms in the United Kingdom, Ireland, Australia and Canada.
"We are excited to work with Bet365 to expand the Tour’s sports betting initiatives outside of North America," said Scott Warfield, Vice President of Gaming at the PGA TOUR.
"Bet365 was the first operator to integrate the TOUR’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The Tour continues to look for opportunities to innovate in new areas with a goal of engaging with fans,” Warfield added.
As part of the Tour’s Official Betting Operator program, Bet365 will have rights in the United Kingdom, Ireland, Australia and Canada to use PGA Tour marks, rights to advertise within Tour media and TOUR partner platforms.
A spokesperson for Bet365 said: “The Bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, Bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA Tour platforms.”
Source: GMB
