Betnacional, one of the most recognized bookmakers in the market, will hit the table when it officially announces in the next few days a successful partnership with Real Madrid and Brazilian football star Vini Jr.
Games Magazine Brasil was able to find out that the agreement between the 21-year-old charismatic forward and Betnacional had already signed. By confidentiality clause, it is expressly written that none of the parties can inform values or contractual term. However, it went beyond that it is a millionaire sum.
Vini Jr. will be the “new poster boy”, who will act together with the other famous representatives of Betnacional: Hernanes, Manoel Tobias, Jean Carlos, Givanildo Oliveira, etc.
The campaign should go live at the end of July and is already being planned for the World Cup. According to the champion player with Real Madrid, curiously it was his first television advertisement.
The shootings were in Rio de Janeiro where, with the presence of Vini Jr. in scenes in Barra, while the fans cheered him and gave him all their love.
“Our concept is ‘bet of the Brazilians is the bet of Vini Jr.’, comments exclusively Newton de Oliveira Neto, managing partner of the advertising agency Lean Performance Criativa and CMO of NSx Sportsbetting Ecosystem, Betnacional's platform.
“First, we seek the sympathy of the Brazilian people. Vini Jr. is our people...young, outgoing, irreverent, skilled. He is the face of Brazilian football,” Neto explained.
About the reasons that led Betnacional to choose the forward and invest heavily on him, the publicist and marketing specialist is clear: “We want to show that you can bet on Brazil, on the bet of Brazilians. Well, Vini Jr. is the face of someone who believed in himself from the beginning, even when many were suspicious.”
Newton de Oliveira Neto has experience in the sector. He is also a partner of the betting site Pagbet and Cast Futebol Clube, all companies belonging to the NSx ecosystem.
Vini Jr. will be the protagonist of the entire advertising campaign in the television media, internet, etc. For the peace of mind of the parties, everything was signed and approved by Real Madrid. The campaign will only be in Brazil and will not reach Spain.
In addition to summing up the player, Betnacional also fulfills an important social function to support the Instituto Vini Jr. which has been working in the field of education for a year, with the aim of bringing technology and innovation to public schools in Brazil.
Last Tuesday night (21), Vini Jr, revealed by Flamengo, brought together family, friends and sports, music and digital influencers in a big party to celebrate the first year of 'Instituto Vini.Jr'. The event was presented by journalist Carol Barcellos, and had concerts by Andressa Hayalla and Ludmilla.
The most special part of the night, however, was the holding of a charity auction, led by journalists Magno Navarro and Igor Rodrigues. With the move, more than R$ 600,000 (US$ 115,000) were raised, money that will be used to expand the Institute's activities.
The sports betting platform NSX Sportsbetting Ecosystem keeps growing, with several other sites belonging to the same ecosystem, such as Pagbet, betpix, Mrjack.bet, simplesbet and tvbet. They use its technology, which, together, already exceed 1 million customers.
NSX ensures many advantages for those who own a sports betting site. The owner is in control of everything, much more conveniently, quickly and reliably. And all the technological features are quite simple to facilitate the daily routine of betting management.
Source: GMB
