Pinnacle, a respected industry leader with over 20 years of experience in online gaming and one of the pioneers in eSports betting in 2010, will be present at the Brazilian iGaming Summit and Afiliados LATAM with clear growth objectives in the Brazilian market.
The team led by the head of global markets Florencia Brancato intends to expand contact with the main players in the Brazilian market, learn about the news about the regulation of sports betting in Brazil and seek new partners and affiliates.
GMB – With what expectations does Pinnacle arrive at BiS and what do you expect from the event?
Florencia Brancato – Pinnacle has high expectations for BiS, as we have been away from face-to-face events for two years due to the pandemic. We want to be in contact with the main players in the gaming industry in Brazil, learn about the news about possible regulations and see what growth possibilities the industry will have.
For Pinnacle, how important is the Brazilian market and how are you working on it now?
Brazil is a very important market for Pinnacle. We work based on the daily growth of the region, with a great job in educating our players, which we develop together with affiliates, influencers and tipsters. Our focus is always to provide a quality service and, above all, to welcome all players, without exception and without limitations, offering them the best odds on the market and personalized service.
What services or products can you offer those interested in learning more about Pinnacle during BiS?
Better odds values, tight spreads and not limiting our players are the foundation on which Pinnacle is built. In a sports betting market that has never been so saturated since the birth of online gaming. Of course, Pinnacle's fundamental business strategy is to manage its own style, dealing with customers on a level playing field, regardless of competitive prices. Not only does this improve procurement with pricing that stands out, but it also generates more revenue by treating arbitrage as a welcome revenue stream.
As a respected industry leader, Pinnacle has been a key part of this evolution and revolution over the past 20 years. A pioneer in online betting practices, business strategies and risk management processes at the time, the sports betting brand has grown from its region to a global player, participating in big and small sports, as well as eSports, in every corner of the world. eSports have been boosted in recent years and, above all, have had a great boost during the pandemic. This modality attracts an engaged but relatively small audience. A pioneer in value and predicted to predict its popularity, Pinnacle was an early adopter of eSports betting. The company placed its first bet in 2010, being the first bookmaker to do so. And innovation has been key. The Pinnacle Cup series is a perfect example, where, in June, we had the first face-to-face event with the outstanding participation of the Brazilian teams MiBR and Imperial.
Did you believe that by now the betting regulations would be approved?
I believe that the main thing in this sense is to respect the times of the government, so that it is a fair regulation and accepted by all. We hope to have news during the conference.
Can you imagine that the presence of the new authorities of the Ministry of Economy in charge of regulating sports betting gives even more status to the event? Do you expect them to bring important news about the exit from regulation?
Undoubtedly, the presence of authorities from the Ministry of Economy helps to clarify the panorama regarding regulation. Every contact with the authorities generates a better relationship and helps in the process of adapting to this new regulation.
This year there will be a third day at the event with Afiliados LATAM. Is this segment also of paramount importance to your company?
I think it adds up a lot. I hope that many affiliates in the sector and those people who want to start the affiliation business get closer, as it is a time to generate business and build relationships with current Pinnacle partners. For us, affiliates are an important part and we try to work hand in hand with them. We always offer daily support, content and time to be able to work together on new projects. So having the opportunity to meet face to face seems like something unique. We believe that it is an excellent idea to add one more day to the event for this reason.
How can interested operators who wish to meet with you at BiS contact you?
You can contact Christian Raykoff ([email protected]) or me ([email protected]) to coordinate a meeting. It will be a pleasure to share our experience and incredible offers for the Brazilian market.
Brazilian iGaming Awards
For the second year, the Brazilian iGaming Awards will recognize the most outstanding in the sports betting and iGaming sector in the Brazilian market in 14 categories, on the first day of BiS 2022, in Sao Paulo.
The Brazilian iGaming Awards recognize, via industry vote, the companies and professionals that stood out this year. The award event will take place at the Charles Edward Pub, at Rua Miriti s/n, in Sao Paulo, during a cocktail party that will bring together participants registered for the Brazilian iGaming Summit, on the night of June 28th.
The objective is to reward companies and professionals that have made and continue to make a difference to the national market and provide a memorable night for the public. The event is exclusive to BiS participants.
Voting can be done on the award's official website: https://brazilianigamingawards.com.
About the Brazilian iGaming Summit and Afiliados LATAM
Sao Paulo, the largest business hub in Latin America, will host the second edition of the Brazilian iGaming Summit on the 28th and 29th of June. It will be the time to meet again with industry partners and network in what promises to be the most exclusive event in the iGaming market, covering sports betting, casino games and lotteries.
In this second edition of BiS there is a novelty. The third day will be dedicated to Afiliados LATAM, the first event dedicated to the exchange of experiences in affiliation marketing and digital media in general, in addition to hundreds of affiliates to form an environment of perfect interaction with various market players.
The Brazilian iGaming Summit (BiS) will take place at Espaço Boulevard JK, in Sao Paulo, on June 28 and 29, and LATAM Affiliates, on the 30th. The event has a strategic partnership with Games Magazine Brasil, and will be attended of investors and entrepreneurs in the sports betting, communication, affiliates, lotteries and regulatory bodies.
For more information, visit the event’s official website.
For registrations, click here.
Source: Exclusive GMB
