Sports betting site Esportes da Sorte has just closed a great partnership with Brazilian athlete Pedro Scooby. The athlete will be the brand ambassador and will carry out several actions for the company.
The brand also underwent a major overhaul, which made its visual identity more modern. Sport, emotion and winning are three common values between the company and Scooby.
With a strong investment in marketing, the company's objective is to make Esportes da Sorte one of the largest betting sites in Brazil. A series of actions that will emphasize novelties, offers, and brand authority will be part of these strategies, to be guided by Control+F5.
What Esportes da Sorte offers
Esportes da Sorte is a gaming and betting platform with a lot of variety in sports such as football, basketball, volleyball, MMA, American football, ice hockey, cycling, handball, futsal, rugby, etc.
The site also offers live betting, which provides much more emotion and interactivity for its customers, in addition to other games such as casino, virtual sports, live casino, eSports and others.
The company has a well-established brand in the market. However, growth is a constant objective of the organization.
Esportes da Sorte has a bold structured expansion plan and consolidation as one of the most prominent brands on the national scene. The hiring of Pedro Scooby is one of the strategies that are part of this project.
More about Pedro Scooby career
Pedro Vianna, better known as Pedro Scooby, is a Brazilian surfer specializing in giant waves. He has been to several of the most challenging surf spots in the world. He is a world power in Brazilian sport. At 32 years old, he inspires generations and moves the sports market with his history and lifestyle.
Born in Rio de Janeiro, Scooby now lives in Portugal, near Nazaré, where the biggest waves on the planet can be found. His career started at the age of 11.
Scooby has faced feared ripples around the world. He takes on any circumstance and can be seen flying sky-high on local beaches, tow in at Teahupoo, paddling the giant waves in Nazaré, tackling the sea walls of Hawaii, Mexico, Peru, Chile, Indonesia and more.
All this energy, emotion and love for the sport of Scooby represent very well everything that Esportes da Sorte wants to communicate to the market. For all these reasons, he is the right choice for the post of ambassador for the company.
This year, he faced another challenge. He was one of the participants of BBB 22, on TV Globo, having been eliminated in the final stretch, on the 16th wall, with 55.95% of the votes, in the dispute against Eliezer and Douglas Silva, the DG.
Source: GMB
