Fan Tokens are digital assets that give sports fans access to services and rewards offered by their favorite teams. More than 1.5 million users in 167 countries have already downloaded the Socios.com app. With Fan Tokens, fans can earn exclusive rewards and experiences, as well as access to games and competitions, all in the same app.
MIBR, short for Made in Brazil, is a leading eSports brand in Brazil, with a fan base of over 220,000 subscribers and 6.4 million followers on social media profiles. The company, owned by Immortals Gaming Club, is present in the biggest eSports competitions and guarantees teams in tournaments such as CS:GO, VALORANT, Rainbow Six Siege and Free Fire.
Founded in 2003 in Rio de Janeiro, MIBR contributed to strengthening Brazil's image on the main stages of the electronic sports scene, becoming the only Brazilian team to win the Electronic Sports World Cup (in 2006), alongside other important titles.
MIBR will use Fan Tokens to empower their fan base with a unique and exclusive selection of rewards. Owners of ＄MIBR assets will be entitled to content, activations alongside the players, exclusive rewards and the opportunity to attend events in person as special guests. The team will also open polls where fans can vote and have direct participation in some decisions.
“This partnership proves our commitment to bridging the gap between our team and our fans.
We are proud to be the first esports team in Brazil to partner with Socios.com and show how fans are at the center of a transparent ecosystem that surrounds MIBR and our decisions. There is nothing better to position fans at the center of the club than through a Fan Token, which will allow them to play an active role in the team's daily life and enjoy exclusive experiences,” said Roberta Coelho, CEO of MIBR.
MIBR will join the biggest eSports teams in the world such as Team Heretics, Team Vitality, Alliance, OG, NAVI and Endpoint CeX, all with Fan Tokens already available on Socios.com.
The platform also partners with football giants such as FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal, Flamengo, River Plate and Corinthians, franchises from the NBA, NFL, MLS and NHL, Formula 1 teams and more.
The new partnership expands Socios.com's Brazilian operations to 10 teams, including the football teams of Atlético Mineiro, Corinthians, Flamengo, Internacional, São Paulo, Palmeiras, Vasco da Gama, Bahia and Fluminense, consolidating Brazil as a strategic market for the company and one of the fastest growing regions in terms of partnerships and users.
This alliance, part of the ‘Our History, Our Future of MIBR’ campaign, reinforces the company's commitment to innovation and the desire to continue putting fans at the center of MIBR's strategy.
Source: GMB
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