On June 25th, Betsul celebrates three years in the Brazilian market. In commemoration of the date, its new website was completely redesigned, bringing a simpler and more friendly interface, with a major change in the user experience, in addition to a series of new features.
Among the novelties of one of the best bookmakers in South America, there is an exclusive area for broadcasting sports events, Betsul TV, where the bettor can watch the matches while betting, new pages dedicated to eSports, lotteries and instant bets, as well as new game modes.
Attentive to the needs and well-being of customers, Betsul also presented new tools in the Jogo Consciente área (Conscious Gaming), where the bettor can monitor their activities on the site, set spending limits and even request the quick closure of their account in case of excesses. The focus on the customer also extends to the Customer Service, which is now open 24 hours a day, 7 days a week.
Betsul also underwent a complete overhaul of its Visual Identity, with adjustments to the logo, colors and brand positioning. The logo loses the spheres and is only applied in typography in black and white versions; the main color of the site is no longer blue and takes on a “purple” tone (representing the “purple” fan); and the brand's positioning also changes to "the best bookmaker in South America" with the arrival of new game modalities such as lotteries and instant games.
"The betting market has undergone great evolution in the last three years, when we launched Betsul in the Brazilian market. We took the occasion of our anniversary to reposition the brand in this new reality. We are very proud of what we have built so far, and we have as one of our main objectives to stay at the forefront of the market, evolving at the speed of technology, regulations in the Brazilian scenario and, mainly, our cliente," states Fernando Rivas, CEO of Betsul.
In a special year of the World Cup, Betsul also gets its mascot. Beto is a blue-arara (type of macaw) that represents Brazil and ‘Torcida Betsul’. It was inspired by the traditional mascots of major sporting events, such as the World Cup, the Olympics and the NBA. "Beto represents the Brazilian crowd that vibrates, cheers, screams and gets emotional, enters the field with his body and soul," explains Marcus Coura, creative director at Betsul.
The brand's new commercial video, which will be broadcast on TV and digital channels from the second half of June, will feature Beto as the protagonist and leader of Betsul's fans. "We wanted to innovate with our new representative of the site, bringing a figure that speaks directly to the fans. Beto is a tribute to those who make the sport and Betsul happen every day, which are the fans," concludes Rivas.
Betsul 3.0 Promotion
To crown the new moment, Betsul launched an exclusive promotion for customers. All users who make a new deposit over BRL 50 at Betsul until June 23 will receive a 150% bonus up to BRL 300 and will compete in the draw of 3 brand new iPhones 13 to browse with even more quality on the new version of the site.
"We are committed to innovating more and more in our promotions as a way of thanking our customers for their preference and loyalty," announces Rivas.
Source: GMB
