Sportradar releases new whitepaper: ‘How to control customer acquisition costs in sports betting’

Packed full of data-driven intelligence and insights, the paper probes the latest trends and strategies to provide essential guidance to ambitious sport betting businesses that are aiming to enhance their positioning in increasingly competitive markets worldwide.

This newly released paper, which is available in English, Spanish and Portuguese:

• Delves into how to identify and define central customer acquisition touchpoints to provide an accurate and consistent bottomline picture.
   
• Examines the challenge of quantifying sustainable costper-acquisition figures and acceptable short-term cash burn against the lifetime value of customers.
   
• Explores strategies for reducing acquisition costs, including programmatic marketing, affiliates, media partnerships, paid search and paid social campaigns.

Rodrigo Cambiaghi, Director of Advertising Sales for Latin America at Sportradar, said: “In an ever-changing sector, cost-per-acquisition figures are being scrutinised by investors and executives at both established and emerging sports betting businesses like never before.”

“Controlling acquisition costs is a key pillar of building a sustainable business in this ultra-competitive industry, and our white paper addresses this challenge comprehensively and offers vital new ideas and perspectives,” Cambiaghi added.

A copy of ‘How to Control Acquisition Costs in Sports Betting’ can be downloaded here.

Source: GMB