The company is a digital sports betting platform designed to offer an engaging online experience, with a user-friendly and easy-to-use interface. Available on all devices – desktop, laptop, tablet, mobile and Android application – Betano offers unique products and offers to users.
Belonging to the international group Kaizen Gaming, the brand had announced, in early 2022, that it would be handing over its account on and off to the Ampfy agency. According to a survey by Janela, Ampfy will continue to take care of brand activations and dissemination in the Brazilian market, basically using campaigns that have already been created abroad. And it will be up to Artplan to develop the client's projects, plans and media purchases.
“We are consolidating our plans in 2022, with a massive presence of offline, online and in-play media in the main championships and games in Brazil. In addition to the current partners, we can now also count on Artplan, one of the largest agencies in Brazil, to further consolidate the brand's presence in the country,” comments Arthur Niggemann, Marketing Manager at Betano in Brazil.
“Our challenge is to create disruptive strategies so that Betano stands out, more and more, in the betting segment in Brazil. Therefore, we will work to make smart deliveries in the field of media and conversion, following the consumer's journey and bringing better results to our new client's business,” emphasizes Antonio Fadiga, partner and CEO of Artplan.
The platform belongs to the Kaizen Gaming group and is present in Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria. Betano is also the sponsor of 16 football teams in Europe and South America, including Benfica, Porto, Sporting and Universidad de Chile.
In Brazil, the brand is the master sponsor of Atlético Mineiro and Fluminense, has a presence in online and offline media and seeks to increase its market positioning since arriving in the country in early 2021.
Since 2006, under the leadership of President Rodolfo Medina, Artplan is the largest Brazilian agency with 100% national capital, acting as a hub of communication solutions for its clients. It has around 370 employees, with offices in São Paulo, Rio de Janeiro (both led by partner and CEO Antonio Fadiga) and Brasília (with Duda Moncalvo in the General Management).
In 2019, Artplan jumped from the tenth to the sixth position in the Kantar Ibope Media Agency Ranking. Rated in fourth place as Agency of the Year by the advertising market (Scopen 2018/2019), Artplan has been outstanding in the leadership of New Business for the last five years.
Certified seven times by the Great Place to Work as one of the best companies to work for, Artplan was also considered by Campaign US magazine as one of the ten sexiest independent creative agencies in Latin America.
Source: GMB
