Natalia Nogues, co-founder and CEO of Control+F5, reinforced, regarding the regulation of sports betting, that “it is high time [to happen]. We know it will take a little longer than we expected, as we are in an election year, but it will come out and we are very confident.”
GMB – What assessment do you, as a professional in the 360º marketing area, make of the Brazilian iGaming Summit?
Natalia Nogues – I'm loving it. It's a much bigger event than we expected. Certainly different people came from those we are used to meeting at industry events. This is a clear demonstration that the activity is very heated and many people are interested in entering this industry and knowing all its potential. In addition, the topics of the lectures and what was presented, especially on the regulation of sports betting, were very well explored by the experts.
This is very important for Control+F5 as, with the regulated market, the company aims to grow much more...
Certainly much more, as it is what everyone is waiting for to be able to work freely. There will be many investments in marketing and other sectors to strengthen the industry.
What does '360' mean and how to approach all the topics that involve an operation and the sports betting business?
Control helps the operator interested in Brazil, from licensing, opening a company, legal aspects and also the part focused on the operation itself, such as human resources, training, customer service, marketing, brand development, market research and much more. . In other words, it is a complete offer of services that every company needs to be able to operate in the country.
Is Control prepared to serve the main international operators, of any size?
We are certainly very well prepared. We have many partners who collaborate with this 360 degree concept that we offer. All are specialized and focused on their areas of expertise and with a lot of knowledge, which guarantees a tailor-made service for each client in their specific needs.
And everyone calling for the regulation of sports betting. It this the time?
It's about time. We know it will take a little longer than we expected, as we are in an election year, but it will come out and we are very confident.
Taking advantage of this, Control+F5 was recognized during BiS with the “Innovation and Highlight” award. Congratulations!
Thank you. We are happy for the award, as it was a year of great achievements and the recognition of the industry itself demonstrates exactly what we do and offer to the market.
Source: Exclusive GMB
