MIÉ 27 DE NOVIEMBRE DE 2024 - 10:40hs.
Victor Arias, VP of LATAM Business Development

“For Pragmatic Play, regulation will provide transparency for businesses to have more strength”

Pragmatic Play, global leader in the iGaming industry and one of the most important game development studios in Latin America, was present at recente Brazilian iGaming Summit (BiS) where it made an excellent impression. In a conversation with GMB, Victor Arias, VP of LATAM operations, said that the event exceeded all expectations and that now the players are waiting for the regulation of the sector “because it makes the market much more interesting.”

Once again, Pragmatic Play, an international leading provider with a strong presence in Latin America, was present at the Brazilian iGaming Summit and also at the Afiliados LATAM, as a way of getting even closer to the Brazilian market.

Diamond sponsor of the event, Pragmatic Play has increasingly expanded its presence in the country and with the imminent regulation of sports betting, it came to Brazil to discuss and understand the current stage of the regulatory process.

In the opinion of Victor Arias, vice president of LATAM operations, the market is very powerful. According to him, “we are waiting for a prompt resolution. For our part, Pragmatic Play is always willing and available to participate in regulation, as it makes the market much more interesting.”

GMB – How do you evaluate the Brazilian iGaming Summit?
Victor Arias
– For us at Pragmatic Play Latin America, the event definitely exceeded all expectations. We are very happy. The influx of operators and industry peers was incredible. So, we are very happy and with a good taste in the mouth and already waiting for the next edition.

Every day we see the growth of Pragmatic Play in Brazil, with many partnerships and new contracts. How is the company’s business in Latin America?
Like Brazil, the growth is impressive. The acceptance of the Latin audience has been incredible. We are the #1 provider of casino content development and distribution in Latin America. Our team and the market grow. We are constantly expanding into new jurisdictions and the project as such continues in the same vein, which is to offer the entire region the best product available.

And for Brazil, we guess that the regulation of sports betting is obviously expected...
Correct. We are all waiting for a prompt resolution. For our part, Pragmatic Play is always willing and available to participate in regulation, as it makes the market much more interesting.

And with that, will Pragmatic Play grow even more in Brazil?
Totally. Regulation will bring that, the growth and transparency we all need to do business much more strongly.

Source: Exclusive GMB