The power of social networks to stimulate campaigns, products and services is undeniable. In this way, bookmakers have been betting on this niche in Brazil, with a strong presence, above all, on Instagram – the 3rd preferred network for Brazilians, with 122 million users, according to a report by We Are Social and Hootsuite.
Betting on Instagram, CampoBet, one of the main online casinos and bookmakers in the sector, managed in just over half a year to become a recognized brand in Brazil thanks to social media. Focusing on organic growth, the company surpassed 10 thousand followers in just six months and consolidated itself as one of the main brands in the sector in the period.
The recognition of marketing actions on social media came through the nomination to the EGR Marketing and Innovation Awards 2022, in the Social Marketing category. The awards, which took place on June 14, celebrated the most innovative iGaming companies.
The growth of thousands
The company developed a strategy of collaboration on social networks with Olympic medalists and volleyball world champions, such as Eder Carbonera, Sidão, Tandara Caixeta, Mari, Serginho, among others.
In addition, sports personalities such as football player Djenifer Becker, MMA fighters Dudu Dantas, Matheus Nicolau and Luana Pinheiro and footvolley athlete Bello collaborated in brand actions, helping Campobet's engagement and expansion on Brazilian soil.
CampoBet also made its brand visible in national competitions, supporting Mesquita, the Women's Basketball League (LBF), Muay Thai and MMA competitions, as well as solidarity football.
The strategy also bet on online and offline media personalities, such as rappers Batoré and Mohammed, former BBBs Jonas Sulzbach, Alan Possamai and Nati Casassola and digital influencers Camila Loures and Stefani Bays.
With this strategy, CampoBet currently has a monthly retention percentage of 43% of customers registered with CampoBet through social media. Expressive numbers in a highly competitive sector.
Instagram management is also crucial for CampoBet's growth. Company professionals respond to all messages received by customers every day, resolving any doubts and improving the relationship with its consumers.
Source: GMB
