Ferroviário Atlético Clube, one of the most traditional football teams in Ceará, Fortaleza, has just closed a sponsorship deal with UpSports.Bet, to occupy the front sleeves of the teams's uniform and other properties, such as backdrops, signs at the Elizir stadium Cabral and digital presence on social networks and the club's website.
“It is with great joy that we announce this partnership for ‘Ferrão’, providing important new revenue for the club, the second largest in our nearly 90-year history. We appreciate the trust of everyone who makes UPSports.Bet,” said Chateaubriand Arrais Filho, Ferroviário's marketing director, also referring to Zenir, the club's master sponsor.
Tubarão da Barra do Ceará and UpSports signed a partnership until December 2023. The agreement also involves actions that will be developed with the fans. “The understanding of the greatness of Ferroviário Atlético Clube, one of the most traditional teams in our country, ntional champion and with a passionate fan base, was a fundamental point to make sure we are investing correctly,” explains Felipe Dias, CEO of UPSports.Bet.
Media tech of audiovisual content production and live streaming service for sporting events, corporate meetings and concerts, LiveSports was responsible for conducting the sponsorship process. It is responsible for the entire streaming production chain, from capturing at the event's location, through ticketing and data security, to delivery to sports fans in its own app. The company was created in September 2020 by João Palomino, former VP of Content and Production at ESPN, and Nilson Fujisawa, CEO of Lineup, one of the main providers of equipment and solutions in the television market.
Source: GMB
