For Codere, this agreement represents a new strategic move in the betting sector, having exclusivity over this category, with which to reach Mexican fans first-hand.
Thanks to the sponsorship, the company will have great visibility in the exhibition of the meetings that are broadcast every Saturday at 11 p.m. in the Box Azteca program, by Azteca 7. At the same time, Codere will exclusively develop and distribute digital content about the fights.
For Box Azteca, the alliance with Codere allows it to reach a larger audience and elevate its entertainment with the vibrant emotion that betting brings as a complement to this sport. In fact, the chain changes its logo to green during these broadcasts, as a nod to this alliance with Codere.
Boxing is, along with soccer, the most watched and rooted sport in Mexico. Thanks to local figures of great recognition in their different categories, such as Canelo Álvarez (super middleweight), Ángel “Camaleón” Ayala”, Israel “Azulito” Ramírez or Luis “Zurdo” Rodríguez, among many others, it remains very current and has large number of followers and fans.
The country is among the five most famous in boxing, with a unique "classic Mexican" style that, when attacking, usually leaves the guard somewhat unprotected to increase the variety of blows, turning the fight into a real show.
Codere bets strongly on Mexico
Since the beginning of its operations in Mexico in 1998, Codere has established itself as the largest operator and leading company in the gaming sector in Mexico, a position it has maintained throughout this time.
Currently, the company leads the private gaming industry nationwide, with 88 rooms, the Las Américas Racecourse, the Granja de las Américas family park, the Citibanamex convention center, in addition to operating sports betting and online gaming.
With the impulse of Box, Codere explores new sports and consolidates itself in a new gaming category, expanding its coverage and reaching more markets.
Likewise, in its commitment to grow in Latin America and connect more directly with the Mexican public, it updates the different fights daily, making its game offer more accessible and attractive.
Source: GMB
