The beginning of the company dates back to the 60s of the last century, when their father Peter Coates had a catering company specializing in providing food in stadiums in England. As time passed, he invested his little savings in opening a small bookmaker until his daughter, Denise, joined her father.
Denise, the billionaire ranked at Forbes and owner of 50.1% of Bet365 shares, started at the company as an accountant, until she took over the board, when she bought the Bet365.com domain on eBay for US$ 25,000 and took the operation to the online world, until then just in person, of Provincial Racing and won the world with the operation of live sports betting in the model that is known today.
The company's success was such that today Bet365 has over 63 million customers worldwide. And despite its size in terms of market share and wordwide recognition, it remains a family business, with Peter as president and sons Denise and John as co-CEOs.
Peter, who had previously presided over Stoke City in the city where the company was born, returned to the direction after Bet365 bought the club. Currently, according to the British press, the Coates family has invested, through the bookmaker, more than US$40 million per season in Stoke City. Even with such a figure, the club is in the second division of English football and, when they play at home, fans fill the Bet365 Stadium, although they continue, by tradition, to call Stoke's home Britannia.
The family business continues to lead the British wealth, being the largest contributor to the UK public coffers for three years in a row. In 2021 alone the owners of Bet365 paid almost £482 million in taxes.
The most interesting thing, speaking in England, is that the entrepreneur and founder of Bet365 is 10 times richer than Queen Elizabeth herself.
Owner of the leading company in the field of online betting and a great reference when it comes to online sports betting services, the powerful Denise Coates leads her company and runs it with excellence, making her personal fortune grow. Some point out that Denise has made an approximate profit of £1.3 billion in the last five years alone. And these numbers refer to her individual income, not Bet365's.
Source: GMB
