The agreement, which makes the platform and the organization partners, aims to leverage both brands and present Digital Influencer as another technological arm of Los Grandes. In addition, Onda Laranja also seeks to increasingly invest and develop the Creators Economy vertical, which aims to encourage companies to co-create profitable actions together with digital influencers.
Rodrigo “El Gato”, one of the biggest influencers in Brazil and founder of the organization, commented on the importance of the partnership to further expand the fronts of action in the gamer market.
“At Los Grandes, we always have a team full of great influencers with potential to be explored. Now, together with Digital Influencers, we want to expand this team and bring them closer to new partners, offering a unique opportunity for all talents. Even as an influencer, I know how important it is to have a platform that helps with campaigns, deliveries and reports, always thinking about the best strategy and content for the audience. But does not stop there. In addition, together with Di, we want to help brands, companies and influencers to move the scenario even more and connect more and more,” said Rodrigo “El Gato”, founder of the organization.
Created in 2019, Digital Influencers was responsible for connecting major brands such as Itaú, Riot, Méliuz, Subway, Aliexpress, among others with their talents and has a partner base that has more than 10,000 influencers, who serve different profiles and featuring content from different niches.
“eSports gamers and influencers have huge potential in digital media. The difficulty is to make all this profitable, and that's where the expertise of Digital Influencers comes in, which will help in all this management, bringing new opportunities. Our goal is, together with Los Grandes and eSports organizations, to use our technology to connect brands and influencers, as this is essential to generate revenue,” added Marina Tatit, CEO of the platform.
Source: MKTEsportivo
