The president of Fluminense, Mário Bittencourt, celebrated the renewal and success of the partnership: “The renewal of this sponsorship contract, with two new bases, brings Betano and Fluminense even closer. Betano has stood out in the scenario for its boldness and professionalism. It is present on several fronts and always with great care."
"This new stage of the master sponsorship is proof of the strength of the club's brand and that we honor our marketing commitments with our sponsors. Our vision is that by joining forces we will make Fluminense stronger and stronger," stated Bittencourt.
According to Betano's Country Manager in Brazil, Alexandre Fonseca, the renewal signals to the market the company's intentions to always seek long-term contracts and partnerships in the country: "The renewal of the sponsorship agreement is a clear demonstration of Betano's intentions towards the Brazilian market, always looking for solid and lasting partnerships."
"The extension of the contract with Fluminense allows for even more investments and activations with the club's fans, further increasing the synergy between club and brand," explained Fonseca.
The first year of the partnership between Fluminense and Betano was marked by good sporting results and several activations of the brand, always offering unique experiences to the tricolor, such as a meeting of fans to watch the games in bars or at the stadium and even trips to follow the games of the team.
The bookmaker is an international online platform owned by Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria. Betano is also a sponsor of 16 football teams in Europe and South America, including legendary teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
Designed to provide an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users first-rate products and services through a user-friendly platform. and simple to use.
In Brazil, in addition to the master sponsorship of Fluminense and Atlético-MG, the house also has a presence in online and offline media, seeking to expand its position in the market since arriving in the country in early 2021.
Source: GMB
