The Lusophone Awards for Creativity is an international festival of creativity based in Portugal and also the only one in the world exclusively dedicated to awarding, honoring and debating the advertising and communication markets of Portuguese-speaking countries.
This festival takes place throughout the year and each annual edition consists of three quarterly editions. The last four-monthly edition takes place in parallel with the Annual Festival of Lusophone Awards, where the Lusophone Agency and Producer of the Year awards are presented in all areas of communication, as well as in each of the participating countries.
Among the winners of the 3rd Quarter of the 2021/2022 period, the campaign “Acertou. Tá pago!” (You hit. It's paid!), launched a few months ago in Maceió/AL and São Luís/MA, and carried out by Lean agency for the betting house PagBet. Instead of athletes, ordinary people interact with those who understand luck the most: the intuition (inner voice) of each gambler.
An integral part of NSX Sports, PagBet is a consolidated bookmaker in the field, especially in the Northeast, as well as Betnacional, another company of the group, responsible for the master sponsorship of the three big football teams in Pernambuco: Náutico, Santa Cruz and Sport.
“It is with great pride and motivation to continue working that we welcome him. One more to count! Thank you very much, Lean Agency team. We are on the right way! Success for Pagbet,”, said Newton Neto, Owner-Partner.
With nine years of existence, the Lusos have fulfilled their mission of praising the best work done by agencies, professionals, studios and producers in all countries that speak the language, and they have also been an important pillar in the market, in the promotion of a bringing these markets closer together, bringing some of the biggest names in our industry to Lisbon.
Source: GMB
