MIÉ 27 DE NOVIEMBRE DE 2024 - 10:37hs.
Contract of US$ 3m

Caixa Loterias renews millionaire sponsorship with CBAt, adds Mega Sena to uniforms

The Brazilian Athletics Confederation (CBAt) announced that it has renewed its partnership with Caixa Loterias until 2023, in a contract worth R$16 million (US$ 3m). The link between the entity and the state-owned company has lasted 22 years and will bring news to the athletes' uniforms, such as the 'Mega Sena' logo, already included in the Athletics World Cup. The partnership will be valid for different modalities of the sport.

The R$16 million (US$ 3m) contract will bring the organization of Brazilian Championships of the most different categories (under-16, under-18, under-20, under-23 and adults), as well as the Brazil Athletics Trophy, Athletic March Cup. In addition, it must maintain the Brazilian National Team Training Centers and the Idols Program, which takes care of world and Olympic medalists.

About the partnership, the president of administration of CBAt, Wlamir Motta Campos, showed great satisfaction. In addition to thanking Loterias Caixa, the representative commented on the inclusion of Mega Sena in the uniform of the Brazilian delegation.

“Another year of partnership is an immense joy, taking Loterias Caixa Brasil around the world. And having Loterias Caixa and athletics as a tool for social inclusion and development of sport and society. A reason for great joy to renew this contract in a season in which we will have the indoor and outdoor World Championships again, the Cross Country World Cup, among other competitions, and Caixa at our side,” he said.

“All the negotiations with World Athletics were well conducted and we were able to stamp for the first time on our uniform the great product of Caixa Loterias, which is the Mega Sena. It brought luck to the athletes who worked hard. Work and luck go together,” he concluded.

Source: GMB