The sponsorship agreement between both entities –by which Codere became the Official Bookmaker of the Club– was signed in July 2021 and is valid for four seasons, until August 2025. The company has presented through a video this step forward in its agreement with the club.
Through this alliance, both entities have achieved a greater rapprochement with the Argentine public, thanks to the different initiatives and experiences shared with their followers.
For Carlos Sabanza, head of Sponsorships at Codere, "we are very proud to be featured on the front of the Club Atlético River Plate jersey and convinced that in this new stage we will continue to promote our brand together, as well as providing the Argentine public with the best entertainment omnichannel.”
“We are aware of the responsibility that we acquire with our presence on the front of a shirt like River's and for this reason we will put all our efforts into continuing to grow together and achieve our goals. At Codere, we are convinced that this will continue to be an even more fruitful alliance and that we have made a winning bet by joining our paths,” Sabanza added.
For his part, Jorge Brito, president of Club Atlético River Plate, pointed out: “Codere is a sponsor that we already know and with whom we have gone through a very important journey. It is a source of pride that such a prestigious international brand continues to trust in River and that it chooses to enlarge the agreement and be our 'Main Sponsor'”.
Source: GMB
