Graduated in business administration from PUC-PR, Marcelo Garcia Cavalcante was promoted to country lead Brazil by PokerStars. He will be in charge of the company's operations in Brazil for the areas of poker, casino and sports.
Previously, Marcelo was PokerStars' regional sports manager for Brazil, working in collaboration with the customer insights team to improve the area's operation, while accompanying the regulatory framework for the Brazilian market, with a focus on in commercial leadership, performance analysis and compliance.
During this period, he was the interface with other PokerStars verticals to ensure that strategies in all of them were considered for the esports client proposition.
Now, Marcelo assumes the leadership of the three most important verticals of PokerStars, poker, casino and sports, delivering to the company all the knowledge acquired in the management of the sports area and in previous experiences in companies like Betsson and LeoVegas.
In these companies, he worked in the areas of marketing campaign management, customer engagement projects, CRM, documentation, KYC policies, payment methods, anti-fraud and other functions related to gaming and betting activities.
Source: GMB
