Thus, together with this great and important Brazilian communication vehicle, the strong partnership arrives to stay.
In addition to traditional media, content on the main sports and championships is also present on Instagram, Facebook and Twitter and, when the agenda matches the theme, on the Entertainment social media.
Following the Vai de BOB (or just “BOB”) strategy, the brand has two ambassadors who wear the Jovem Pan shirt, Thiago Asmar, journalist, commentator and sports columnist, and the five-time world champion and commentator Vampeta.
Thiago Asmar, the 'Pilhado', who closed his association in mid-July, showed that he was very excited about the double journey with his bench colleague, the ‘Velho Vamp’.
“We have a lot of new ideas, right? Both for us to disclose and to bring to BOB. Because here we do everything very passionately, always with a lot of unity,” says Asmar.
Source: Column by Analice Nicolau - Jornal de Brasília
