How our project started…
After designing numerous plans and purposes, we started the great project of bringing Pragmatic Play's wide range of products to the Latin American continent, but not from afar, but with the establishment of a division installed in place, which knew its particularities, and that would have a more than ambitious function: to offer a completely localized product and service.
We remember this first step as a great challenge, in which we began to outline the path that our brand would follow in the region. This success story began on June 1, 2020 led by our Vice President of Operations Latam, Víctor Arias, who since then has been the great promoter and responsible for the consolidation, evolution and expansion of Pragmatic Play in Latin America.
We started to grow...
In a very short time, our Hub in Latin America begins with the formation of a multidisciplinary team of professionals and, therefore, it was necessary to think big, as the repercussion of our brand in the region was increasing.
Gradually, we added professionals to adequately respond to the demand of a market thirsty for high quality entertainment and excellent service, and to remain firm in our two main objectives: expansion and location.
Just 24 months later, we are a solid team with committed professionals, managing a clear strategy in the different departments that, today, form our division for Latin America: vice presidency, a strong commercial team, marketing department, account management and our new regional legal department.
What was once a great project is now a reality: we are a group of professionals established in different parts of the territory, which keeps the Pragmatic Play brand in first place on the continent.
Our internal growth is nothing more than a reflection of the wide acceptance of our products in the market and the end user's preference. We are completely proud of the results achieved, surpassing even our own expectations, as we currently have more than 20 professionals distributed in seven countries: Argentina, Brazil, Colombia, Costa Rica, Mexico, Peru and Uruguay.
Definitely, our localization project doesn't stop. We keep growing!
Until the fruit of our management became visible…
The large number of commercial agreements, the extensive list of operators and the unsurpassed number of users across the region who prefer our products are a source of great pride. This represents the incredible acceptance of our innovation, user experience, high-performance products, the highest standards in technology and the demand to deliver the highest quality of service.
Due to the very high demand for our content, we maintain a constant pace in the consolidation of new partnerships, which allows us to continue with our leadership throughout the territory and also to strengthen in each of the markets, considerably increasing our audience, to which we offer entertainment from highest quality.
And then came the recognitions for our excellent product and impeccable management
Another great proof of our consolidation is the surprising amount of recognition we receive from the industry.
Until today, we have 11 important awards dedicated to our product, our work team and the great dedication of our leader, which fills us with pride and motivates us to continue along the path initially set.
We recall some of the awards that demonstrate Pragmatic Play's position on the continent: Best Content Provider Latam, Best Game Producer and Best Responsive Product Mobile Latam, as well as those that honor the trajectory of Víctor Arias: Best Executive Gaming Latam and Top 5 Leaders of the Latam Online Industry.
A number of people and companies have been valuing the contribution of Pragmatic Play in Latin America during this time and they have conveyed this to us not only with awards, but also with valuable invitations to participate in lectures at different events in the sector, which had the outstanding presence of our Vice President.
Thank you all!
We would like to end this brief summary of the first two years of our hub in Latin America by especially thanking everyone who has been a part of our success.
To each of those who are part of our work team, thank you for your passion, your commitment, formality and seriousness in the application of each of our strategies and tasks, and for your daily delivery.
To our business partners, thank you for your trust in our product and our personalized service.
And to all the media, thank you very much for making these communications possible, through which we can inform the news of our management and get even closer to our followers, employees and friends.
Pragmatic Play Latam
