In a joint action, São Paulo Futebol Clube, Sportsbet.io, the team's master sponsor, and Adidas, supplier of the uniforms, have just released a video to publicize the launch of the third jersey.
The campaign refers to the conquest of the world title in 1992 by São Paulo, at the time directed by the always remembered coach Telê Santana, and the shirt is inspired by that uniform.
In their social networks, the ‘Tricolor’ and Sportsbet.io say: “In 1992, São Paulo crossed the world to conquer it. It was an unforgettable battle, which immortalized Mestre Telê and his champion heroes.”
They recall that “the mantle is inspired by the eternal coat of 1992 and comes to celebrate one of the most emotional moments experienced by the São Paulo fans.”
In the launch video, the club shows former player and still club’s idol Raí being recognized as a legend in an oriental restaurant. The images also allude to the anime Super Champions, which has a connection with São Paulo. There is also the presence of the stars Ronaldo Luís and Ronaldão. In the end, a historic speech by Telê Santana: “It is difficult to achieve perfection, but it is not difficult to approach it.”
In the release of the video, the most special thanks to the coach who took São Paulo to the title:
To Mestre Telê and his family, with affection.”
In addition to praising the new jersey, Sportsbet.io created an action that will reward two lucky ones to win the new shirt. To participate, fans just need to follow @sportsbetiobr on Instagram and tag two friends. The result will be announced on August 18.
Source: GMB
