A few days ago, BRF, owner of the Sadia and Perdigão brands, signed an agreement with Globo's commercial department to participate in broadcasts and all shows involving the World Cup theme on open TV and also on SporTV.
After BRF, the sixth sponsor to join Globo is sports betting platform Pixbet, which already invests in Brazilian football as a sponsor of the clubs Flamengo, Santos, Juventude, Avaí, Goiás and América-MG.
The company will be the first bookmaker to partner with a World Cup broadcast in Brazil on open TV. “Being at the World Cup is a giant step for Pixbet. We are very proud to have reached this level,” says Ernildo Santos, founder of Pixbet. According to the company, its exhibition on Globo's vignettes will start on next August 22nd.
With Pixbet, they are now two the bookmakers within the Grupo Globo broadcasting package in the Wordl Cup. On closed TV, Betfair had already been confirmed by the broadcaster alongside Ambev, Claro, Samsung and Nubank.
World Cup sponsors
Pixbet and BRF join Ambev, Claro, Itaú, and Magalu, which also acquired World Cup sponsorship quotas. The brands Ambev, Claro, Itaú and Magalu are already appearing in the headlines and vignettes of the programming that address the World Cup.
From this group of sponsors, Ambev, Claro, Magalu, and BRF also sponsor the World Cup broadcasts on SporTV, which will have a special schedule to follow all the events in Qatar. In pay TV, along with these brands, Samsung and Betfair are also sponsors.
Globo did not disclose the total amount of sponsorship quotas offered to the advertising market for the Qatar World Cup. Generally, the group usually works with the number of six sponsors for open TV. At the 2018 World Cup in Russia, the firms that sponsored the broadcats were Ambev (Brahma), BRF, Coca-Cola, Itaú, Johnson & Johnson and Vivo.
At the time, in 2018, Globo charged BRL 180 million (US$ 35.5m) for each of the sponsorship quotas for the Cup. It is estimated that the amount charged for Qatar World Cup is equivalent to or slightly higher than in Russia. Globo does not comment on the values of its commercial plans.
With a platform developed by Brazilians especially for Brazilians, Pixbet differentiates itself in the industry by having the fastest cashout, not only at sporting events, but also in online casino games and eSports, via PIX.
Thus, the company has been building a solid and highly successful history among Brazilian gamblers. The online betting site was created by a group of highly qualified professionals, who set out to achieve one goal: to offer their customers the best betting and casino experience combined with industry-leading customer support.
On its platform, the customer will find a leading sports market that offers a wide variety of sports and live betting on numerous national and international sporting events. While the casino has industry leading game providers so it can offer not only the best titles but also the highest quality in terms of security, return and entertainment value.
Source: Meio e Mensagem / GMB
