Sports betting operator Esportes da Sorte continues with its brand reinforcement project and has just hired a new ambassador. Flamengo player João Gomes joins names like Pedro Scooby, Nego do Borel, Deolane Bezerra and Matheus Fernandes in the team that is wearing the sportsbook shirt.
In the Flamengo professional team since 2020, João Gomes reached the mark of 44 games in the season for the ‘carioca’ club, equaling the numbers of 2021. Thus, he accumulates 102 games with the ‘Mengão’ jersey.
Esportes da Sorte has a page dedicated to live betting, which guarantees a lot of emotion and interactivity for the house customer. The platform also has several games such as casino, virtual sports, live casino, eSports and more.
The company has a well-established brand in Brazil’s market. However, growth is a constant objective of the organization, as explained by the bookmaker's board: “Esportes Da Sorte is a company that values the credibility and tradition that its name carries. We seek to translate into constant growth the identification of customers with our brand.”
By bringing in another brand ambassador, the company plans a bold structured expansion program for the brand and also counts on the marketing support of Control+F5 Gaming for growth projects.
João Gomes is a defensive midfielder at Flamengo, having gained space at the club especially since 2019, when he was the starter of the under-20 team that won five competitions in the season, including the Campeonato Brasileiro, Campeonato Carioca and the Supercopa do Brasil.
His official debut for Flamengo took place on October 21, 2020, coming on as a substitute for Willian Arão in a 3-1 home win over Junior Barranquilla in the Copa Libertadores da América.
Source: GMB
