UtopBet, a well-known sports betting operator in the country, will provide a wide portfolio of bet offers relating to local and international sports events, and will seek to diversify its content offering with a comprehensive list of virtual sports games.
Apart from its proprietary sportsbook platform, BtoBet will also be providing other sports betting services, specifically related to Risk Management.
The deal comes after NeoGames last week reported a 63.6% year-on-year rise in revenue for the second quarter of its 2022 financial year, driven by its acquisition of Aspire Global towards the end of the period.
Moti Malul, NeoGames’s CEO, commented: “We are pleased to further strengthen our presence in Africa, by going live in the highly competitive Ethiopian market. UtopBet is one of the more well-known brands in the local market.”
“I am pleased that the choice to power their retail and online channels fell on our flexible solutions and services. I am confident that together we will reap excellent results on the long term,” Malul added.
Source: GMB
