Betway Casino, a leading global gaming operator, officially launched its brand in Mexico, one of the most important online gaming markets in Latin America.
“What we are looking to do is creativity, make that differentiation. Although we know that there is a lot of competition, it is saturated. We are focused on out of home experiences, trying to collaborate with new influencers and we always seek to have excellent customer service, so that you know that in addition to other bookmakers, here at Betway we are always going to give a service quality,” said Manuel Trigos, Brand Manager of Betway Group.
Regarding the company's strategy to develop in the local market, Trigos explains: “Welcome bonuses are always a strategy offered to new users. We have learned from those bonuses, and we don't just offer one bonus, we offer two types of bonuses and they are always consumer-oriented."
“We even blow the fence, we give them their first bet without risk, precisely so that the user can have fun, and offer a bonus that is tailored to their needs. We carry out different campaigns to convince the user with direct treatment so that they get to know Betway and dare to try us, especially a brand with a history and world-class quality,” added Trigos.
The Brand Manager also commented on the firm’s sponsorship policy, a specialty of the company since it is currently a partner of clubs such as Atlético de Madrid and Espanyol in LaLiga, or Tottenham, Brighton and West Ham in the Premier League.
“The reality is that we know that the market in Latin America and South America is very large in terms of football, the strength of our bets comes from it and the plans we have right now is to leverage a lot of the sponsorships that we have at the international level. Although we currently do not have a locally, we have Atlético de Madrid, Tottenham and a large number of teams, so the idea is to take advantage of these sponsorships to offer unique things to our clients,” Trigos concluded.
Source: GMB
