During the event, several trainings were held and one of the participating destinations was Travel Nevada, which wants to update the view of the region by Brazilian agents in the post-pandemic period. New routes, tours and experiences such as Route 95, known for having one of the darkest night skies in the United States, the new Tahoe South Events Center are some of the novelties presented in Mato Grosso do Sul.
“Participating in USA Day in Bonito, at the invitation of BWT, is a very assertive way to promote Nevada. Well, being connected to this unique environment in Brazil and with all the participants looking for new things is very different. Training in this way was a unique experience,” says Luciana Alonso, Nevada representative in Brazil.
“Brazilian operators are already developing marketing strategies to sell Nevada as a state and not just as part of Las Vegas. It is necessary to create awareness that Nevada has much more to offer. And the partnership with BWT is very special, as they already understand how to offer the destination to agentes,” she explains.
The Las Vegas destination is consolidated, but the State of Nevada, where it is located, offers very diverse experiences beyond casino games, clubs and pool parties. Luciana's challenge is to present these business opportunities with products that range from road trips to experiences of being in the Wild West in the small towns of the region, or even adventures in national parks.
“There are boundless experiences to discover and explore across the state. In the north, for example, Lake Tahoe, which is California on one side and Nevada on the other. There are resorts to enjoy life by the water and also play in casinos, which in Nevada are allowed,” concludes Alonso.
News from Nevada
Tahoe South Events Center: The upcoming 143,000 m2 multipurpose facility located adjacent to the MontBleu Resort/Bally's Lake Tahoe is scheduled to open in January 2023. Designed to complement the destination's recreational and gaming offerings, the Tahoe South Events Center will provide a venue for conventions, special events and entertainment. The projected economic impact to the community is estimated to be between US$40 to US$60 million per year.
Circa Resort & Casino: The first adults-only resort in Las Vegas. A development with a lot of comfort and style in totally new rooms and suites. It will offer a rooftop bar at the Legacy Club, an option to play with the professionals at the largest bookmaker in the world. It has six swimming pools on three different levels and has a capacity for 1,000 people.
Belvada Hotel: Built in 1906, this historic icon of the city of Tonopah reopened its doors in late 2020 after an extensive restoration effort to bring all parts of the classic building back to life. Built as The Nevada State Bank & Trust, Belvada has undergone a complete renovation while retaining its charming features. Guests can stay in one of the 40 luxuriously decorated rooms.
Jesse Hotel & Bar: Newly opened in Reno, The Jesse is an independent hotel offering six rooms and an on-site restaurant. It is located on 4th St. of Reno, near Louis Basque Corner and a handful of breweries and distilleries.
Travel Nevada (the Nevada Division of Tourism) is part of the Nevada Department of Tourism and Cultural Affairs. It is responsible for promoting and marketing Nevada as a travel destination. Operating within a performance-based budget framework, Travel Nevada is funded solely by a percentage of the lodging tax paid by overnight guests statewide.
Source: GMB
