The partnership is set to significantly boost Relax’s exposure across key jurisdictions, with bet365 active in a slew of key markets around the world, several of which have been identified as high-priority markets for both parties.
Alongside Relax’s hugely popular in-house titles, bet365 will also have access to content from Relax’s 50-plus hand-picked aggregated partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
Launching with bet365 in the online space is further evidence of how Relax is successfully diversifying its extensive product offering. The studio is delivering an engaging experience to more bettors worldwide by providing online operators with a solution that drives engagement and revenues.
Commenting on the partnership, Nadiya Attard, CCO at Relax Gaming sees the announcement as one that will add significant visibility for Relax and exemplifies the provider’s continued ambitious plans for market expansion and growth: “Naturally, bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment for us as we continue to expand at pace.”
“The operator has a famously in-depth understanding of its player-base and consistently has an impact on the market through innovation and a high-quality offering. As a result, we’re delighted the brand has chosen Relax to enrichen its offering even further. I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself”, she added.
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the prestigious EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.
In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With business simplicity and collaboration central to its ethos, its rapid and sustained expansion has been conceived in order to deliver unparalleled global reach.
Via a quick one-time integration, Relax Gaming now provides access to a roster of 3000+ casino games and a diverse range of proprietary products, including Poker, Bingo and its own extensive slot portfolio. High-quality aggregated content from more than 75 partner studios, is provided through its selected Silver Bullet (commercially represented) and Powered By Relax (commercially independent) partners.
Source: GMB