MIÉ 27 DE NOVIEMBRE DE 2024 - 08:57hs.
Betting and entertainment firm

Inter Milan signs regional partnership with China-facing HTH

China-facing betting and entertainment firm HTH has entered into a partnership with Italian Serie A football club Internazionale, becoming its Regional Partner in Asia. Neither Inter nor HTH released further information about the partnership agreement, which comes despite Italy’s strict ban on gambling sponsorship in football.

As Asia’s leading digital sports platform, HTH has been deeply involved in online digital sports entertainment for many years. Relying on solid blockchain technology, it is deeply supported by sports enthusiasts.

A convenient and safe customer service system and diverse and novel native applications create an extraordinary user experience. Under the wave of digitization and globalization of competitive sports, HTH is committed to creating an integrated sports entertainment platform that conforms to the current trend, providing a comfortable, safe and reliable diversified sports entertainment platform for global sports fans.

Neither Inter nor HTH released further information about the partnership agreement, which comes despite Italy’s strict ban on gambling sponsorship in football.

Italy implemented an outright ban on all forms of gambling advertisements in the country in January 2019, though deals in place prior to this date were allowed to run their course.

The ban applies only to Italy-facing deals, however, and other clubs such as Juventus and Lazio have signed sponsorship deals with a focus on other markets.

However, this ban has drawn heavy criticism, with the Italian Football Federation having last August written to the country’s government urging it to suspend the ban to help the sport recover financially from the losses incurred during the pandemic.

Source: GMB / iGB