As it completes 90 days of operation, GreenRun took advantage of its three-month anniversary to announce that it has just reached the 1 million mark on the site. Since entering the market, the company has committed itself to promoting entertainment, but above all, educating its members about the world of sports betting, fostering a market that, today, moves up to R$ 8 billion annually in Brazil.
The decision was the right one, as in just three months the company achieved its first important brand, offering the main sports leagues, such as the Brazilian Championship, NBA and NFL, among other important segments to be explored by its customers.
No wonder the company was also nominated in the “Rising Star in Sports Betting” category at the SBC Awards, an event that will award the main players in the market in Barcelona, next September 22nd.
Developed by friends Nathan Dionne, Marcos Araújo and Raphael Araújo, GreenRun was born as an American holding company and follows the success of another company, founded in 2017. This is Esportudo, a media platform with personalized sports news based on more than 250 sources from the internet. Under the same umbrella, both companies have raised more than US$7 million for investments in technology and marketing.
In addition to the initial euphoria for winning one million bets, the company is preparing to fulfill the goal established at the beginning of the operation, of being the largest sportstech in Latin America, encompassing media, gaming and betting.
In Brazil, the main focus of GreenRun's strategy, the expectation is to achieve monthly revenue of US$ 10 million by January 2023. In conversations with Latin American investors, the company discussed new funding to expand the team. Mexico, Peru, Chile and Ecuador are the next markets in sight.
Source: GMB
