The result of this new partnership — a redesign of LoL's eSports crown jewel, the Summoner's Cup, awarded annually to the winner of world cup — will make its global digital debut next August 29 via Riot Games, LoL Esports and Tiffany & Co channels and social networks.
“The Summoner's Cup is a symbol of greatness in eSports and the most glorious achievement in League of Legends,” said Naz Aletaha, Director General of eSports for League of Legends at Riot Games. “The teams that build him represent the best of our sport — their mastery will be part of LoL eSports history forever. As we sought to increase the prestige of winning a World Championship, there was only one partner in mind that we wanted to collaborate with on the Summoner's Cup. Tiffany & Co is a historic brand and the pre-eminent designer of the world's greatest sporting trophies. We are honored to partner with them to celebrate our past, present and future World Champions.”
Tiffany & Co. is the preeminent brand in the creation of timeless trophies, representing the pinnacle of athletic achievement in various professional sports such as football, basketball and baseball since 1860. The Summoner's Cup is now part of the same group of iconic sporting trophies as the Silver Dragon Cup from professional LoL alloy, designed and manufactured by Tiffany & Co. Made to commemorate the 10th Anniversary of LoL eSports in China, the Silver Dragon Cup incorporated prized items from previous LPL legends, as well as parts from the original Silver Dragon Cup.
The joint creation of the new trophy, weighing 20 kg and measuring approximately 69 cm, required an intense creative process from both LoL Esports and Tiffany & Co. The modern design came to life after 4 months, totaling 277 hours, in the hands of experienced jewelry artisans, who create more than 65 trophies each year at the objects atelier in Cumberland, Rhode Island. Utilizing tools and techniques that date back to the mid-19th century along with cutting-edge innovations, this sterling silver masterpiece reflects Tiffany's historic heritage of extraordinary craftsmanship.
“We are excited to continue our partnership with LoL Esports and the opportunity to be part of the brand’s evolution into the world’s most popular sport,” said Alexandre Arnault, Executive Vice President of Products and Communications at Tiffany & Co. “Creating the Summoner's Cup is another important moment for Tiffany in the world of eSports and also an exciting new chapter in our 160-year legacy of creating sporting trophies.”
The League of Legends World Championship will return to North America for the first time since 2016, bringing a multi-city tour format after a two-year hiatus. The competition begins with the Entry Stage (September 29 to October 4) in Mexico City, followed by the Group Stage (October 7 to 10; October 13 to 16) and the Quarter Finals (October 20 to 23). October) in New York. The Semifinals will take place on October 29 and 30 in Atlanta, Georgia, and the 2022 Worlds Grand Final will take place on November 5 in San Francisco, California.
The world championship is the pinnacle of LoL eSports, where the best teams from 11 regions compete for the title of world champion. The tournament features 24 teams from Riot's 11 professional leagues and lasts a full month before crowning a team the best in the world. Year after year, the Worlds continues to break previous records, such as the 2021 Final match, which reached an average viewership of over 30 million viewers and a peak of over 73 million concurrent viewers.
Source: GMB
