The sponsorship is in addition to other actions by Betnacional for the World Cup, part of a brand presence strategy in Brazil and Qatar. Among them is the official sponsorship of the ‘Movimento Verde Amarelo’ (Yellow Green Movement), the largest organized fan crowd of the Brazilian National Team, which will cheer the squad in the Cup.
There will be numerous events in Brazil, in addition to actions in preparatory friendly games and during the tournament.
“We are very happy to be able to support the biggest sporting event in the world that mobilizes the entire country. Now, let's go together in search of ‘Hexa’ with the national team,” comments Newton de Oliveira Neto, CMO of NSX Sportsbetting Ecosystem, Betnacional's platform.
The World Cup will have its first game on the 21st of November and the grand final will take place on the 18th of December.
Betnacional website is part of the Betnacional Group, which owns the technology for the NSX sports betting platform, which has already surpassed four million customers.
On the site, several sports are available, such as football, basketball (NBA) and tennis, with options for scheduled and live betting.
The platform sponsors the clubs Náutico, Santa Cruz, Sport, Vitória, Vila Nova and XV de Piracicaba and has as ambassadors Vini Jr., Jean Carlos, Hernanes, Donizete Pantera, Manoel Tobias and Givanildo Oliveira.
Source: GMB
