With the large number of players that have opened their operations in the Brazilian market, it is essential that a problem that affects the gaming world on a global scale is addressed: the existence of the so-called abuser bonus client.
According to a study by Ravelin, a major global player in the field of fraud detection and prevention, 71% of online gaming merchants reported an increase in the abuse of bonuses offered online in the year 2021.
The survey was carried out with 1700 professionals specializing in fraud and payment based on online gaming platforms. The survey also found that 62% of all types of online merchants experienced increased fraud. These operators detailed significant impacts on their revenue due to the abuse of their promotions.
If you are just starting your online gaming operation, you need to be very aware of this practice.
What is bonus abuse at online bookmakers?
Bonus abuse is the practice of subscribing to a service multiple times through marketing offers, which are typically only aimed at new users. This type of procedure is known by many names like promotion abuse, bonus hunting and others, and it occurs on any type of website.
In terms of fraud, the process is called multi-accounting and usually targets bonuses like free spins or amounts.
The practice greatly affects sports betting sites and casinos. However, any company that offers bonuses as part of its marketing can be vulnerable to it.
How does bonus abuse occur?
The problem occurs because fraudsters try to create as many new accounts as possible using stolen IDs, prepaid credit card information, and more.
More sophisticated criminals can also afford to use emulators, virtual machines, and even home IPs or mobile networks to leverage new IP addresses.
How to protect your gaming operation?
Bonuses are very important parts of iGaming operations. Welcome bonuses, reloads and more are an excellent way to grow and build a loyal player base.
KYC is the key to avoiding the abuser bonus account. For this type of problem to be avoided, knowing your customer is a fundamental practice. Improving KYC processes is essential if bonus abuse is to be avoided.
All procedures involving registration, customer identity and others must be carefully implemented on the platforms. In reality, KYC involves a wide range of processes aimed at protecting gaming operations.
Our company, Control+F5 Gaming, offers several solutions so that the abuser bonus client stays away from its operation. Contact me and learn much more about how to stay away from the abuser bonus client.
Natalia Nogues
Co-founder and CEO of Control+F5 Gaming
