The guests for the activation were chosen directly by Sportsbet.io, with four Sao Paulo fans betting on the club's victory through the platform.
The fans were surprised right on arrival at the Morumbi stadium, with the promise of watching the match in the brand's box, but ended up being taken to the pitch, which made the brand experience even more special.
On the sofa, next to the influencer Octavio Neto and the idol Ronaldão, defender of Sao Paulo in the 90s, the group gave hunches about the match, talked about expectations and watched the decisive game, which ended with a victory for Flamengo by 3x1.
“We always seek to carry out unconventional actions created together with our customers, and when this happens, it is a great satisfaction. It makes all the difference when the sponsor seeks to explore the contracted asset, highlighting something important within the brand's communication,” said Ricardo Bonetti, head of activations at Fakto.
“With that in mind, we have jointly created a unique experience for Sportsbet.Io customers within the competition at a special time. Undoubtedly, an action like this is something that we always want together with our partners,” celebrated Bonetti, highlighting the brand's participation in the creative process and the desire to do things differently.
"One of the essences of Sportsbet.io in Brazil is to seek the differential. Those who already follow the brand's actions, can easily see how we deviate from the standard in a very spontaneous and true way, and this always has good reception, since it is authentic and talks easily with the audience,” Justin Le Brocque, Head of Marketing at Sportsbet.io, said about the action.
"This action in partnership with the Copa do Brasil not only came at an opportune moment, but also shows, once again, the special and different way we use the resources we have with our partners and with our public", added Le Brock.
Source: GMB
