Betnacional, one of the sports betting sites that has stood out in the Brazilian scenario, has just signed a partnership with Modal Mídia to expose the brand in bus terminals in Rio de Janeiro with the objective of reaching more than 19 million people by the end of the quarter.
The partners' estimate is that the target audience represents something around R$ 4.8 million (US$ 950k) per month in sports betting, which makes visibility extremely important for the bookmaker's growth goals.
Betnacional is part of the Betnacional Group, which owns the technology for the NSX sports betting platform, which has already surpassed four million customers. On the site, several sports are available, such as football, basketball (NBA) and tennis, with options for scheduled and live bets.
The platform sponsors in Brazil the clubs Náutico, Santa Cruz, Sport, Vitória, Vila Nova and XV de Piracicaba and has as ambassadors Vini Jr., Jean Carlos, Hernanes, Donizete Pantera, Manoel Tobias and Givanildo Oliveira.
In addition, the bookmaker will be one of the sponsors of the Qatar World Cup games broadcasted by Rede Globo. Entries will be shown at comercial breaks in World Cup games with films of 30 seconds each.
With this, the ‘Bet dos brasileiros’ (Bet of Brazilians), as it became known, is taking great strides to become one of the largest Brazilian sports betting operators.
Source: GMB
