The master contract shows the greatness of basketball and the full recovery of the credibility and governance of the Brazilian Basketball Confederation in the national and international market.
“The CBB has prepared itself for the arrival of a partner like galera.bet. With governance, with organization, with sporting results. We are happy with the arrival of a partner of this size, in an important contract that will help the sport a lot in the coming years. We are sure that galera.bet made the right bet on the CBB,” said Guy Peixoto Jr, the president of the CBB, who in five years of management has recovered the entity's credibility.
Ricardo Bianco Rosada, CMO of galera.bet, spoke about the agreement with the CBB: “Participating in this new Olympic cycle together with the Brazilian national team is very important for galera.bet. Basketball is one of the main sports in Brazil. In addition, within the field of sports betting, sport is one of the most relevant, always sought after by bettors. It is a great pleasure for us, as a company focused on Brazil, to be working together with a sport that has already won three world titles and so many idols for Brazil, such as Oscar and Magic Paula, for example.”
Bianco Rosada also commented on the participation of galera.bet in the growth of 3x3 basketball, which will also be supported by the partnership within the Brazilian Circuit of the sport.
“Working 3x3 is also part of our project. It is a modality that will be at the Paris 2024 Games. Not to mention the plasticity, the dynamics of the game itself, and the inclusive character of the modality. It is a style of play more accessible to practitioners, which feeds the dream of becoming an athlete, and this humanizes the sport even more. Hence the construction of courts in some cities, as part of the legacy of this sponsorship, helping even more the growth of this sport.”
Galera.bet is a sports betting platform created for the Brazilian public and whose partner is Playtech, the largest technology company and game provider in the world. Among its main guidelines are a focus on responsible gaming, creating a safe environment for its players and supporting sport.
In addition to CBB, galera.bet is also a master sponsor of the Campeonato Brasileiro Série A, the Brasileirão Feminino A1, the men's and women's football teams of Corinthians, as well as major Brazilian football arenas, such as Allianz Parque and Mineirão.
The Brazilian Basketball Confederation (CBB) is the largest body of Brazilian basketball, responsible for organizing and approving events and representing basketball athletes in Brazil. It is affiliated with the International Basketball Federation (FIBA) and the Brazilian Olympic Committee (COB). Its current president is Guy Peixoto Jr, with former player Magic Paula as vice president. CBB was founded in 1933, in the city of Rio de Janeiro and turns 89 on December 25, 2022.
In almost a century of history, Brazilian basketball has won three world titles and five Olympic medals, in addition to having awakened the passion of more than 40 million Brazilians for the sport and made idols such as Amaury Pasos, Wlamir Marques, Rosa Branca, Algodão, Marcel , Oscar Schmidt, Kanela, Maria Helena, Eleninha, Norminha, Magic Paula, Janeth, among other unforgettable athletes.
Source: GMB
