With the agreement, Betano will be present in all communication of the event, on digital and in the arena set up at the club, with brand exposure on Grangiro properties. The company will activate its brand among hundreds of cyclists participating in the race, in addition to promoting socio-environmental actions in the region.
Sports betting company of the Kaizen Gaming group, Betano is a master sponsor of men's football of the current Brazilian champions, Atlético Mineiro, and Fluminense, and promotes sustainability initiatives in its institutional purpose, a point of synergy with Grangiro.
“The sport is growing and shows its strength at each stage of the Grangiro, which is why we decided to join the event. We remain focused on reinforcing Betano's identification with the Brazilian market, offering reliability, variety of sports and prizes and especially security on our platform,” explains the brand's marketing manager in Brazil, Arthur Niggemann.
Hundreds of mountain bike cyclists will be part of the starting line-up of the event, one of the most praised on the sport's calendar and which will have R$ 10,000 distributed in prizes for the first places in each category, divided equally between women and men. Last year's edition featured the participation of Henrique Avancini, a reference in world cycling.
“It is very important to count on the support of brands that believe in Brazilian sport, exactly the role that Betano plays in the national and international scenario. The company has strong synergy with the values that Effect Sport develops in its projects, such as respect for the environment and sustainability, which makes the partnership even more valuable for athletes and society as a whole,” celebrates the agency’s CEO, Pedro Rego Monteiro.
Effect Sport is a sports marketing agency that connects brands with sport, promoting experiences based on innovation and creativity. The company is responsible for projects with brands such as WSL, Nike, Red Bull, Gatorade and Miami Dolphins, among others, as well as partnerships with institutions such as Team USA (United States Olympic Committee), NBA, FIBA and SLS. Since 2015, Effect Sport has been the official agency of the NFL in Brazil, leading the franchise expansion process in the country.
A reference in the sector in Brazil, Effect Sport operates in areas such as events, digital marketing, branded content, strategic consulting, sponsorships and activations, integrated communication, sportstech and hospitality. In its own events portfolio, the company signs the King and Queen of the Sea, Grangiro, Raia Rápido, Half Marathon of Christ, among others.
The company is committed to respecting the environment and sustainability, and promotes principles in socio-environmental causes in all its events. Reducing waste, reusing as much as possible and recycling what can generate income is in the agency's DNA.
The bookmaker is an international online platform of Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus and is also a partner of several teams in Europe such as Benfica, Porto, Sporting, among others.
Designed to provide an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users first-rate products and services through a user-friendly platform. and simple to use.
In Brazil, in addition to the master sponsorship of Atlético Mineiro and Fluminense, the house also has a presence in online and offline media, seeking to expand its position in the market since arriving in the country in early 2021.
Source: GMB
