The seamless Wallet allows players to enjoy bingo, slots and other verticals using a single account for both retail and online play, with the flexibility to deposit funds online and use them in a physical club (and vice versa) or withdraw winnings in any location. It also allows for cross-channel CRM activities using the Playtech Engagement Centre toolset, providing a more seamless player experience.
Marat Koss, VP of Interactive Gaming at Playtech, comments: "This is a major milestone for Buzz Bingo and Playtech and our long-term partnership. An incredible amount of work has gone into achieving a seamless single Wallet connectivity across all retail and online operations, both from our team and everyone at Buzz Bingo. We are very proud to be part of delivering an enhanced experience for players across every Buzz club and Buzz Bingo online."
David Evans, Digital Operations Director at Buzz Bingo, adds: "Playtech has been a vital partner in the Buzz Bingo journey from day one, and the achievement of delivering a single wallet instance across our entire retail estate and online presence cannot be overstated. Against a backdrop of highly challenging times with long-term club closures during the COVID-19 pandemic, our partnership has created something truly ground-breaking."
Founded in 1999 and listed premium on the main market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with around 6,600 employees in 26 countries.
Playtech is the gambling industry's leading technology company providing business intelligence-driven gambling platform software, services, content and technology across the industry's most popular product verticals including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE.
Playtech ONE offers data-driven marketing expertise, single-wallet functionality, CRM and responsible gaming solutions on a single platform across product, retail and online verticals. Playtech partners with and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain.
Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.
Source: GMB
