Entain, a global sports betting operator, owner of brands such as Sportingbet and BetBoo, present in Brazil, as well as BetMGM, Ladbrokes and bwin, among others, is very attentive to the direction of the regulation of the activity in the country.
Martin Lycka, the company's Vice President of Government Affairs, exclusively told GMB that the company is very inclined to seek to license the Sportingbet and BetBoo brands, which already operate in the country, as soon as the regulation of betting takes effect.
GMB – Martin, what is your opinion about Brasil Sports Betting Sumit, which took place together with the CBF football fair?
Martin Lycka – I think it is very important to hold an event like this to discuss the regulation of sports betting that is about to happen. It is the best time to discuss, during a football event, topics related to sports betting and the entire ecosystem that involves this industry, including regulation.
How is Entain, a major global betting operator with a strong presence in Brazil through the Sportingbet and Betboo brands, positioning itself in the pre-regulation Brazilian market?
We are waiting for the signature of the presidential decree to regulate sports betting as soon as possible, and then we will have all the interest in the world to apply for a license in Brazil.
And will this search for a license only be for Sportingbet and Betoo, which already operate in the country, or will you bring in other global brands from Entain?
It is very likely that we will focus on brands already operating in the market, but we have not yet made a final decision.
Is the operation of these companies already well established in Brazil?
Yes, they are very well established in the Brazilian market, but with the regulation we will gain even more legal certainty.
With that will come more investments and the installation of an office in Brazil?
Undoubtedly. With the regulation we will be able to invest even more in the Brazilian market. This is one of the great advantages of operating in a regulated market.
What are the main markets for Entain today?
United Kingdom, United States, several markets in Europe and currently we are also focusing on Latin America.
In the United States, which has recent regulations, in how many states are you already present?
We are currently in over 20 states with our BetMGM brand.
Very well, Martin. Much success both abroad and here in Brazil.
Thanks for the opportunity
Source: Exclusive GMB
