The main reality show on the station's schedule, once again, is conducted by presenter Adriana Galisteu and places participants on a farm, in Itapecerica da Serra (São Paulo), to live the routine of rural activities with tests, parties and actions. From there, after three months, the winner of a prize of R$ 1.5 million (US$ 290m) will emerge.
The three fixed sponsors of ‘A Fazenda 2022’ will be Banco Original, the food brand Aurora and sports betting site Betano, according to information of website Notícias da TV.
Banco Original and Aurora have sponsored the rural reality show before, but Betano is a novelty of the season. It replaces TikTok, which has not resumed the partnership that existed with the attraction since 2020. Last year, the social network even gained its own dynamic, Paiol TikTok, which was responsible for Sthe Matos' entry into the program.
In addition, a novelty left the commercial department of Edir Macedo's broadcaster in heights: a contract with Netflix. The streaming platform, one of the most popular in Brazil and the world, signed on to carry out advertisements and merchandising actions during ‘A Fazenda 2022’.
For this edition, Record TV continues its multiplatform coverage of the competition. In addition to the daily broadcast on TV, the public can follow the reality 24 hours a day, through the PlayPlus streaming platform.
Also in the virtual space, viewers, for the first time, have the experience of walking through the environments of ‘A Fazenda’. Through the R7.Com portal, people can select their avatar and, with it, explore the environment of the house and headquarters in 360º.
In last year's edition, the TV show had six sponsors. For this edition, Banco Original has prepared a special action, through which it will take ten of its customers to the competition environment.
With the name “Você na Fazenda is not a dream, it's a reality”, the promotion will take people to follow, live, the final of the attraction and, the next day, go through various experiences in the scenario and environments of the reality.
Betano is an international online platform from Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria. Betano is also a sponsor of 16 football teams in Europe and South America, among them legendary teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
Designed to provide an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users first-rate products and services through a user-friendly platform and simple to use.
In Brazil, in addition to the master sponsorship of Fluminense and Atlético-MG, the house also has a presence in online and offline media, seeking to expand its position in the market since arriving in the country in early 2021.
— Betano Brasil (@Betano_BR) September 14, 2022
