During BFEXPO 22, Lisca spoke with GMB about the sports betting sector and highlighted the importance of the activity for Brazilian football. He he left Santos a few days after the event, more precisely this Monday (12) after Santos' defeats to Goiás and Ceará, already directed by him. The following day he took over Avaí.
GMB – Lisca, we find you at a football event in which sports betting is also a highlight and Santos has the support of a company in the sector in its jersey. What can you comment about the importance of this support?
Lisca – This has been very important for Brazilian football. Bookmakers have entered clubs very strongly and are creating a very large dimension in the general public. And I speak for myself, because when I was at home, in the last few months, I took the opportunity to bet on some games in several houses. This is very cool because it brings the public together and especially for the clubs, which receive this financial support and a breath to be able to have greater investment and growth. So we just have to congratulate the initiative.
What can you say about Santos' bookmaker, Pixbet?
Pixbet! It is very good. Shows seriousness and professionalism. It's associating a great brand with a great club and, as you said, one of the biggest in Brazil. It's a big club in the world. You walk around the Santos Training Center and see “Santos do Mundo” all over the place because of the size of the club. Pixbet was very smart to associate its brand with a club the size of Santos. And it's not just Santos. I was at América-MG, which is also sponsored by them, so I'm used to this winning partnership.
And we're talking about Santos... It's Santos from Pele, Santos from Neymar. That is, it is a club that launches many stars.
Yes... And Santos do Rodrigo, Max Leonardo, Angelo... We had a recent survey and six players from Santos' base won as the biggest references in world football in their category. This is really cool for the club. It's in Santos' DNA and that Santos water is very good, because the boy who drinks from it progresses a lot.
And has it been good for Pixbet?
Of course, yes. The brand goes along with that great players and these boys are poster boys for the bookmaker Pixbet.
What about betting regulation, do you expect it to happen quickly?
I hope so and that it comes as soon as possible. Regulation will bring credibility to everyone and will make the market grow more and more.
The credibility you already know!
I already know, but we see some situations in smaller championships, which are being attacked and I hope that this solution comes as soon as possible.
Source: Exclusive GMB
