Another novelty is the sponsorship of the ‘Gurias Coloradas’ women's under-20 team. EstrelaBet is currently the master sponsor of ‘Gurias Coloradas’ and has stimulated the growth of the female modality at the club.
EstrelaBet's investment increase is due to the success of the partnership with Internacional.
The sponsorship announcement alone, in June, impacted more than 500,000 Inter fans in less than 24 hours, in a campaign that dressed Porto Alegre in the colors of the ‘Colorado’.
There were more than 150 outdoor media outlets, resulting in more than 30 million people reached by the campaign.
In addition, the brand started to sponsor one of the sports programs of one of the leading radio audiences in Rio Grande do Sul, Rádio Grenal, with more than 200 live insertions in the programming.
Source: GMB
