BFEXPO 2022, organized by the Brazilian Football Confederation (CBF) and that starts this Sunday (5) in Sao Paulo, will have a ‘1X1 Challenge’ stand, a modality that consists of clashes between a player and the goalkeeper against another pair. The objective is to score as many goals as possible, mastering all aspects of football, such as attacks, dribbling and marking.
Rei Falcão's F12.Bet is responsible for the expansion of the sport in Brazil, together with the digital influencer and F12 ambassador, Ney Silva. F12.TV, a media channel with exclusive content and a constant presence of the ‘King’, has opened up a large space for the dissemination and promotion of the activity.
During BFEXPO, the public that goes to see the biggest event of education, business, experiences and innovation in football in Latin America, will be able to get to know the fundamentals of the practice that has been conquering thousands of fans.
The ‘1X1 Challenge’ will have an exclusive stand, which will feature the presence of digital influencer Ney Silva. Through Ney's Instagram, more than 100,000 people simultaneously follow the lives of the games, while professional players follow the broadcast, leaving comments and tips, as a kind of virtual stand.
The influencer will be the official narrator of 1X1 matches during the CBF event and promises to bring even more people to become fans of the sport.
Entrance to visit the entertainment sector of BFEXPO 22, where the ‘1X1 Challenge’ experience will be located promoted by F12.Bet, is through the donation of 1 kg of non-perishable food. To guarantee the ticket, it is necessary to register on the BFEXPO website and bring the donation on the day chosen for the visit.
Source: GMB
